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商品編號： TB0485 出版日期： 2017/06/01 作者姓名： Himsel, Deborah;Inkpen, Andrew C. 商品類別： Other 商品規格： 10p 再版日期： 地域： 產業： Telecommunications 個案年度： -
商品敘述：
The launch of BlackBerry by Research in Motion (RIM) in 1999 laid the foundation for the development of smartphones. The next decade was a period of spectacular growth for RIM, making its two co-CEOs billionaires. At the end of 2007 the company had a market capitalization of more than $60 billion. Sales peaked at almost $20 billion in 2011. In 2016, sales were $2.2 billion and the company had lost money for four straight years. With the market capitalization having fallen to $4 billion by August 2016, the survival of BlackBerry (the company changed its name from RIM to BlackBerry) was uncertain.
涵蓋領域：
Change management;Competitive strategy;Innovation;International business;Leadership;Smartphones;Strategy
相關資料：
Case Teaching Note, (TB0486), 5p, by Deborah Himsel, Andrew C. Inkpen
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